Essay on The Patient Protection and Affordable Care Act

The Patient Protection and Affordable Care Act Alicia Rodgers HSA 505 – Health Services Planning and Marketing Dr. Gwendolyn Francavillo October 23, 2011 Abstract There have many attempts to reconstruct our nation’s health care system. The Patient Protection and Affordable Care Act, better known as Health Care Reform, is a federal law that was passed on March 23, 2010. This statute was passed in order to guarantee medical care and insurance coverage to all Americans; reduce costs of coverage; and increase quality of care (Stoleberg amp; Pear, 2010). This paper will determine how health care reform will affect market and non-market driven decisions. Within this topic I will describe how I will implement a strategic plan that†¦show more content†¦In the event that this new law will take effect or not, I would start preparing my organization for action. In preparing a strategic plan to incorporate and implement this new law, my first approach would be to aim strictly for success for my organization by identifying my target customers and continuing to communicate to current consumers. That involves setting my goals and mission. I w ould push for a more market-driven plan. That means accessing the needs of my organization and directing my attention to the ones that are most needed by using the S.W.O.T analysis (Berkowitz, 2011). Discuss how each of the five environmental forces will be affected by the new law, which you believe will be the most affected and why. According to Berkowitz (2011), â€Å"all marketing strategies are developed within the context of a broader environmental perspective.† The five environmental forces include regulatory, social, technological, economic, and competitive. Regulatory factors are the forces that include all the legal issues and commitments. For example, some health organizations cannot provide certain services unless governed by law. Regulatory forces will be affected by the new law because more restrictions will be placed on different organizations by the government. Social forces include beliefs and attitudes to which an organization would respond to cultures and demographics inShow MoreRelatedThe Patient Protection And Affordable Care Act1057 Words   |  5 PagesMaureen Omondi Patrick Gilbert Govt 2305 5 February 2015 The Patient Protection and Affordable Care Act The Patient Protection and Affordable care Act also known as Affordable Care Act, Obama Care and ACA is an act signed into law by the current president of the United States, Barack Obama in March 23, 2010. Beginning in 2014, any failure to purchase minimum coverage will result in a person being fined. 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